Boosting gym leads while slashing CPL by 73%
How we cut CPL and maximized lead generation in 29 days
The main challenge was to reignite lead generation after a long campaign pause, where the cost per lead had escalated to inefficient levels.
By implementing a multi-faceted strategy using Meta Ads, we tested new search themes, refined the audience based on income segmentation, and introduced improved creatives that better communicated the value of the offer.
This holistic approach not only reduced the CPL by an impressive 73.43% but also significantly increased the number of qualified leads, ensuring sustainable growth for the gym.
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