-80% CPL for a high-converting weight loss webinar
Strategic campaign overhaul boosts webinar leads and slashes CPL
The client’s goal was to attract a large number of qualified leads for their weight loss webinar without compromising on quality. Initially, the cost per lead (CPL) was $8.95, which limited the campaign’s scalability.
We implemented a structured strategy that combined compelling product positioning, high-impact creatives, and a conversion-focused landing page.
By refining the campaign setup, segmenting the right audience, and delivering tailored messaging, we maximized engagement and improved conversion rates.
This approach resulted in an 80.34% reduction in CPL, enabling the client to scale lead generation significantly while maintaining quality.
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