Reducing CPL by 98.13% in solar and roofing campaigns
From high costs to record-breaking efficiency
This solar and roofing agency approached us struggling with high cost per lead (CPL) and underperforming campaigns.
Our team performed a complete analysis, identifying low-performing locations, optimizing keywords, refining audience targeting to focus on homeowners and home renovation prospects, and making strategic adjustments to ad copy and creatives.
These improvements drove a significant increase in lead volume, reduced CPL from $183.08 to just $3.42, and boosted click-through rate (CTR) and cost-per-click (CPC) performance — achieving a remarkable 98.13% reduction in just 29 days.
Real numbers. Real performance.
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