Cutting CPL by over 92% in Real Estate
Transforming real estate lead generation with creative strategy
To tackle high lead costs, we reimagined the creative approach for this real estate client.
By transitioning from static image ads to high-performing video creatives, we capitalized on proven engagement patterns to connect better with potential buyers.
Leveraging content that had already gained strong traction organically on Instagram, we repurposed it for paid campaigns.
This not only enhanced engagement but also significantly boosted conversion rates—reducing CPL from $156.05 to $11.87, a remarkable 92.39% decrease in just 25 days.
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